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2018 Communications Market Report
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類別：其他專案出版品
出版品名稱：2018 Communications Market Report
研究人員：王怡惠,劉柏立,白卿芬,陳思豪,梁曼嫻,鄭椀予,鄭雅心,施翔云,陳萱
出版年月：201812
頁數：42
關鍵字：通訊市場,廣電市場,寬頻使用,匯流發展,Telecommunications, Broadcasting, Broadband, Digital convergence
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內容摘要
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國家通訊傳播委員會於去年起，進行我國首次通傳市場調查，今年為第二年執行。調查目的在於透過全面且深入之需求面調查，掌握第一手消費者行為與創新應用現況，除此之外，經由調查所得客觀與細緻的消費者行為資訊，亦可作為觀察我國數位經濟發展依據，以提供未來擘劃通傳市場政策與法規之重要參考。報告內容為本年度四類調查的主要成果，表達方式皆先呈現整體調查結果，再針對區域差異、基本差異、社會經濟差異作更進一步之比較分析。
The National Communications Commission (NCC) of Taiwan conducted its first comprehensive communications market survey last year with the task again being undertaken in 2018. The aim of this year’s survey was to acquire objective and detailed data on consumer behaviors and the status of the innovative applications through a comprehensive and in-depth investigation. Subsequently, the acquired information may serve as an indicator of the development of the digital economy of Taiwan, as well as a reference when determining future policies and regulations. This report contains the results of the four surveys of telecommunications, broadcasting, broadband and digital convergence, which have then been combined to present an overall analysis and provide a comprehensive picture of consumer behavior in Taiwan. Then, a cross analysis including region, gender, age and marriage status has been shown to indicate the differences between groups.
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目錄
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Foreword 4
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01 Survey of Digital Convergence Development of Communications 5
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Methodology 6
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Results 10
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Telecommunications 10
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Broadcasting 13
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Broadband 18
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Digital Convergence 22
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02 Domestic and International Trends of Digital Convergence27
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Comparison of Supplied Data 28
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Comparison of the IoT Policy 32
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03 Conclusions 33
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Telecommunications 34
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Broadcasting 34
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Broadband 35
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Digital Convergence 36
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Development Trend of Digital Convergence in Taiwan 37
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圖目錄
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表目錄
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備註
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